CASE STUDY #1
Star Horse Products – Born to Run
Turning an idea into a viable venture
Recruited to launch a company and develop a new generation of equine fly repellant, Jeff was hired as CEO to run the company during the initial year of operation. With Jeff at the reins, Star Horse posted more than $3 Million in sales in the first six months, surpassing projections, along with a 60% profit margin on sales to distributors.
PRODUCT DEVELOPMENT THOROUGHBRED